How to Use Google Adwords To Generate Free leads?
Friday, June 5th, 2009As we all know, Google Ad Words is one of the most powerful systems that you can use to generate huge amount of traffic and leads to your website. Even though, social networking and web 2.0 are very powerful marketing techniques, Pay-Per Click is still the king when it comes to lead generation. One of the biggest problems with Google Ad Words is that it can be very expensive to use when it comes to your marketing campaigns. The reason why is that you are bidding for keywords that you use to get your website ranked in the Sponsor Listing. For example if it cost you $ .35 cents to drive traffic to website and you get 20 clicks, and you generated 2 leads than it would cost you $3.50 per lead. This is ok if you have a high conversion rate. Other drawback is that most marketers market the business opportunity on their business replicated websites. The reason why this is a problem is that when prospects visit your website, most of them are going to click the back link because most of them do not care about a business opportunity.
So when this happens, you have no way of monetizing that traffic that comes to your website. Most of the time, networker marketer are missing out a lot of sales because most they believe that their business opportunity or products is the greatest thing since slice bread. The fact the matter is that most people do not care. So it is best that you come up with a better strategy. My point is that it can be very expensive if you continue to use this approach. Obviously, there is a better way to reduce your cost and also make a profit as well. This method is called a funded proposal. A funded proposal is an inexpensive product that you can use to sell on the front end. The idea with this method is to provide your prospect something that is of great value to them and that is generating leads and cash flow for their business.
So let’s say that you do some advertising and generated 100 leads to your website’s capture page and the cost is $8.00 per lead. That would lead to $800 for 100 leads. Let say that your conversion rate is about 10%(10 people) from 100 buy your inexpensive products.
For example:
• Two prospects buy your cheap products for about $20. You earn $40
• Two prospects buy another very inexpensive for $147. You earn $117.60
• Two prospects buy a system for $47.00 monthly fee. You earn $15 residual per month.
• Two prospect buys another inexpensive product for about $997. You earn $797.60.
So you see, you just made a made a total of $985.20.
Not only did you cover your lead cost of $8.00, making your 100 leads completely FREE, but you made an additional profit of 185.2. This all comes down to offering value because when you give the prospect more of what they want, you will get what you want in return.
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