Using sites like Ezine articles can provide a great foundation to any marketing strategy providing they are used in a manner that allows you to retrieve the optimal performance from the sites. Whether you are marketing a product or service you can bring awareness of your site to an enormous audience, not only through the Ezine article readers, but from search engines as well. Until recently getting the first page rank of Google for your desired keywords could take months and a great deal of expense, but I personally have achieved this in less than 24 hours and at no cost.
With this said let us take a look at a summary of how to approach your Ezine articles writing to ensure you can achieve the results you desire and bring traffic to your site that will increase your sales. The first thing to consider is the title, your Ezine article will need a catchy and informative title to ensure you grab the attention of the readers on the site, but you must also remember to include the keyword of your article in the articles title for SEO purposes with the search engine.
You will see from this that when you are writing you need to be thinking of the reader on the site as well as the search engines and their robots – this is what makes article writing and article marketing a skill, but if you can master this skill then you are set for great success and a profitable website. Most marketers skip the article marketing as they think that they will never get the ranking on search engines they desire, this is a big mistake as it is so much easier to rank for your keyword through an article linking to your site from Ezine articles than through the site itself, this is for many reasons which we can look at another time, but for now it is just a key point to remember.
When you are writing the article body you will want to look at using your primary keyword with around a 3% density, meaning no more than 3 times per 100 words, but the positioning of this keyword is vital. Try to incorporate the keyword twice in the first and last paragraphs (including the first 25 words if possible), and then once in any other paragraphs. As well as this use two to three secondary keywords in your Ezine article to assist search engine rankings with the placement of your primary – this may sound a little confusing and we won’t look too much at the technical details but again a point to remember.
The important part of your Ezine article submission is the link back to your site, after all this is what brings the visits to your site and makes the article marketing worthwhile as well as building back links for your site. Be careful where you use the link, using it too early will mean you are getting click through without them having full knowledge of the article content prior to their visit, and too late in the article will mean the reader may not see the link before moving off to read another submission on Ezine articles, therefore try to place the link in the 4th paragraph just below the fold of the page.
This is a brief summary of an Ezine articles submission and using this as a guide that you can add to and personalize will bring you guaranteed free and unlimited traffic to your site to increase your marketing success at no cost at all!
