Over the last few posts we have spoken of ways to improve our websites SEO for the purposes of improving our rankings among search engines and to bring more targeted and organic traffic through our website and web pages. Here we will discuss ways in which our content syndication can be done in ways to optimize the efforts we are making to ensure we receive the maximum benefits from our time and energy put into these projects.
Firstly, always ensure the content you are using for syndication is not only well written and encouraging for others to click on your link, but written with search engines in mind, so with a keyword density of between 2% and 3% for SEO purposes. This will mean that this content alone has a possibility of bringing traffic to your site through search engines if your indexed rank isn´t high enough for the site to be found directly.
Mentioning the fact that the content should be encouraging for the reader to click through, bear in mind where you place the link in the body of the text, too high up and you may distract them from the content and they will click through, but bounce off the page fairly quickly, and too far down may not see a click if the content is not encouraging enough for the reader to get that far.
Try and fit the link in as naturally as possible, trying to avoid a ‘click here for more information’ etc; the link itself plays a vital role for SEO purposes and therefore if you can hyperlink some text to form an anchor text with a keyword relevant to your sites content it will be merited much higher than a mere ‘click here’ link or a direct URL.
These are just some pointers to get you started with content syndication, and as you gain experience and practice you will discover which combination of rules that works best for you and your website.
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Tags: Anchor text, Click here, energy, Hypertext, internet marketing, Keyword density, search engines, Search engine optimization, SEO Basics, Technology_Internet, Web syndication
